SMS Compliance at SMSWise

Your peace of mind, built in.

At SMSWise, we take compliance seriously—because your customers' trust and your brand's reputation matter. That’s why our platform is built to support full compliance with major SMS marketing laws and regulations, including TCPA, CTIA, and Carrier Guidelines.

What Is SMS Compliance?

SMS compliance refers to the set of rules that govern how businesses can legally send marketing messages to subscribers. These guidelines protect consumers from spam and ensure they’ve explicitly consented to receive text messages.

How SMSWise Helps You Stay Compliant

1. Automatic Consent Collection

Every opt-in method in SMSWise—whether it’s a pop-up, landing page, or embedded form—includes the required TCPA and CTIA language. You never have to guess or copy-paste from templates.

2. Double Opt-In & Clear Disclaimers

We offer support for double opt-in flows, ensuring your subscribers clearly understand what they’re signing up for. The language is clear, transparent, and legally vetted.

3. Easy Unsubscribe Options

SMSWise automatically handles keywords like STOP, UNSUBSCRIBE, and CANCEL, ensuring customers can opt out at any time. We also provide real-time unsubscribe data for full visibility.

4. Message Frequency Controls

Stay in control of how often your messages are sent. Our system enforces limits to avoid over-messaging and keeps your brand aligned with carrier throughput policies.

5. Consent Logging & Recordkeeping

All opt-ins are timestamped and logged, giving you an auditable trail of consent for every subscriber. Perfect for brands that want extra proof or face legal scrutiny.

Relevant SMS Laws & Guidelines We Support

Telephone Consumer Protection Act (TCPA)
CTIA Messaging Principles and Best Practices
General Data Protection Regulation (GDPR) (if applicable to your audience)
CAN-SPAM Act (where relevant)

Best Practices for Compliant SMS Marketing

Always get express written consent before texting a customer.
Use clear call-to-action language during opt-in.
Include your brand name and opt-out instructions in every message.
Limit messages to a reasonable frequency (1–4 per week is recommended).
Never buy lists or use contacts without direct consent.

Your Compliance, Our Commitment

Compliance isn’t just a feature—it’s foundational to everything we build. SMSWise stays on top of legal updates, provides guidance when needed, and gives you the tools to scale your SMS program confidently and responsibly.