Privacy Policy of SMSWise
Effective Date: 1st June 2025
SMSWise ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services (collectively, the "Services"). Please read this privacy policy carefully. If you do not agree with the terms of this policy, please do not use the Services.
1. Information We Collect
We collect information in various ways, including:
A. Information You Provide to Us:
- Account Registration: Name, email address, phone number, company name, password.
- Billing and Payment: Credit/debit card details, billing address, and other necessary payment information.
- Marketing Preferences: Preferences when subscribing to newsletters, SMS messages, or promotional materials.
- Communication Content: Emails, chats, or messages sent to our support or sales team.
- Uploaded Data: Contact lists, customer numbers, and message content uploaded by you when using our SMS services.
B. Information Collected Automatically:
- Device Information: IP address, browser type, operating system, device model.
- Usage Data: Pages visited, links clicked, time spent, features used.
- Cookies and Similar Technologies: To track user behavior and improve user experience. See our Cookie Policy for more details.
C. Information from Third Parties:
- Integrations: Information received from integrations with third-party platforms like Shopify, Klaviyo, Zapier, or Mailchimp.
- Partners and Affiliates: Data received from business partners or affiliates for joint services or marketing efforts.
2. How We Use Your Information
We use collected data for the following purposes:
- To provide, maintain, and improve the Services.
- To process transactions and manage accounts.
- To send administrative and promotional communications.
- To deliver targeted marketing and re-marketing.
- To support legal compliance and prevent fraud.
- To personalize the Services and user experience.
- To generate aggregated analytics and performance reports.
3. Legal Basis for Processing (for EEA and UK Users)
We process your personal data under the following legal bases:
- Consent: Where you have provided consent.
- Contract: To perform a contract with you or take steps prior to entering into a contract.
- Legal Obligation: To comply with legal obligations.
- Legitimate Interest: For our legitimate interests, such as to improve our Services.
4. Sharing and Disclosure of Information
We may share your personal data with:
- Service Providers: Hosting, payment processors, SMS carriers, analytics providers.
- Business Transfers: In case of a merger, sale, or acquisition.
- Legal Authorities: Where required by law or to protect rights.
- With Your Consent: If you instruct us to share with a third party.
We do not sell, rent, or trade your personal data.
5. Data Retention
We retain your information as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. You may request deletion at any time by contacting us.
6. Data Security
We implement appropriate technical and organizational measures to secure your data, including:
- Data encryption in transit and at rest
- Role-based access controls
- Regular vulnerability assessments
- Secure payment processing via PCI-compliant providers
However, no method of transmission over the Internet is 100% secure.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent
- Port your data to another service
To exercise your rights, contact us at privacy@smswise.ai.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own, including the United States. We use appropriate safeguards, such as Standard Contractual Clauses (SCCs), to protect data during international transfers.
9. Children's Privacy
Our Services are not intended for children under the age of 13 (or equivalent age in your jurisdiction). We do not knowingly collect personal data from children. If we learn that we have collected such data, we will take steps to delete it.
10. Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies to:
- Maintain session state
- Understand site usage and preferences
- Provide relevant advertising
You may control cookie settings in your browser. See our Cookie Policy for more information.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of such third parties. We encourage you to review their policies before sharing any information.
12. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised "Effective Date." Material changes will be communicated via email or prominent notice.
13. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy, contact us at:
SMSWise, Inc.
Email: privacy@smswise.ai
Website:
